My republican leadership has gone through more branding exercise than it cares to tell. Ad agencies work around the clock drafting campaigns to connect with young people, minorities, and even children. Most campaigns fall flat and there is good reason for it. It is the lack of authenticity. A brand must neatly assemble the party’s…
Tag: Authenticity
Demonstrate Authenticity by Rejecting the Holy Salesmen
Recently, Pope Francis suspended indefinitely the German “Bishop of Bling”. This courageous act demonstrated the how authenticity (i.e. remaining true to message of Jesus) is a much more meaningful act of leadership than a public display of wealth. We use the term only in the America quite often. It’s a way for many folks like…