To sign or not to sign? Petitions are a written document that people sign to boost collective support for a specific initiative. It’s like a referendum, but with less teeth because there isn’t a legislative component to a petition. I spent the day perusing https://www.gop.com/get-involved/ to find a petition to write about, but instead I found messaging that reeked of desperation.
Stop, Kick Out and Demand are the most endearing terms on the GOP’s petition web page. I understand the need to provoke a strong “call to action”. And these terms may enrage an older audience enough to sign a petition, but this language does not connect with millennials.
Current GOP leadership must understand that millennials will respond to messaging that is positive, neighborly, and most of all, socially conscious. Using a verb like Kick Out makes me think I am joining a bar fight. The GOP leadership must let go of the mud it clenches so tightly and start building a political platform on the positive ideas of hard work and community involvement.
Thanks for reading my twenty-fifth blog post.
The Republican Millennial